Joe la Pompe, since 1999

“Masked to unmask copycats.”

Mouth impossible to hide / Bouche à bouche

lecri2002.jpg lecri2006.jpg mainbouche2012
THE ORIGINAL?
L’espresso magazine – 2002
Source : Cannes Archive Online
Agency : Lowe Pirella (Italy)
LESS ORIGINAL
RSF  – 2006
Source : Cannes SHORTLIST
Agency : Saatchi Paris (France)
LESS ORIGINAL
UNICEF  – 2012
Source : ComInMag
Agency : Saatchi Zurich (CH)

Eng “What's make me wanna yell here is the lack of originality and the infinite repetition of the same idea. Making it a guerrilla stunt in 2012 doesn't change the bottom end... it remains quite identical, or do you think it's a good (or major) improvement?”

Fr « Jeu de mains, jeu de vilains? Quoi qu'il en soit, l'originalité du concept n'est plus très criante depuis un bon moment! »

Be the judge!

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