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Reversed Ketchup / À sa propre sauce
October 19th, 2007 Food, restaurants, Miscellaneous, Mixed sources, Print & Outdoor

ketchup2001_04175.jpg ketchupepica2002.jpg
THE ORIGINAL?
Stonesoft “high availability firewall” - 2001
Source : Cannes Lions Archive,
Agency : TBWA (Finland)
LESS ORIGINAL :
Heinz Tomato Ketchup - 2002
Source : Club des DA, EPICA
Agency : Leo Burnett (France)
Les créatifs français ne sont pas revenus
bredouilles de Cannes. Il leur a suffi de refaire une annonce étrangère à leur “sauce” pour truster tous les bouquins.



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