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Nothing stops them? / Rien ne les arrête!
October 7th, 2007 Print & Outdoor, Services

egout.jpg egout2007.jpg
THE ORIGINAL?
Fed Ex “whatever it takes” - 2000
Source : Silver Lion (Cannes 2000)
Agency : CLM/BBDO (France)
LESS ORIGINAL :
DHL “nothing stops us” - 2007
Source : Luerzer’s International Archive,
Agency : Ogilvy & Mather London (UK)
  Les créatifs anglais aussi ont pris un raccourci pour présenter leur campagne à temps. La signature de DHL “nothing stops us” sonne presque comme un aveu.



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