“Masked to unmask copycats.”
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| LESS ORIGINAL Daktarin Foot Care – 2001 Source : Cannes Lions Archive Agency : Euro RSCG Lorente (Espagne) |
LESS ORIGINAL Neutrogena Feet cream – 2002 Source : Cannes Lions Archive Agency : TBWA (Portugal) |
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LESS ORIGINAL Lanmeishu Fungal Cream – 2002 Source : New York Festivals, Agency : Grey Worldwide Beijing (China) |
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LESS ORIGINAL Calor Fitspa – 2003 Source : Cannes Lions Archive Agency : Publicis Conseil, (France) |
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LESS ORIGINAL Jacob Rohner – 2003 Source : Cannes Lions Archive Agency : Weber Harbeke Werbeagentur (Switzerland) |
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THE ORIGINAL? Hi-Tech – 2001 Source : Cannes Lions Archive. Claim: « Hi-Tech Board Shoes, on skate’s most radical feet ». Agency : Bronx (Brazil) |
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LESS ORIGINAL Gilt Anti-Fungal – 2004 Source : Cannes Lions Archive , Agency : Scholz & Friends (Germany) |
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LESS ORIGINAL Pony Footwear – 2004 Source : CB News, LeBook, Agency : Goodby Silverstein & Partners (San Francisco USA) |
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| THE ORIGINAL? J.Walter Thompson self promotion – 1999 Source : Cannes Lions Archive Agency : JWT (Argentina) |
LESS ORIGINAL : Procter & Gamble Safeguard hands Soap – 2005 Source : Cannes Lions Archive Agency : ACE Saatchi & Saatchi (Philippines) |
| Un doigt d’opportunisme pas très discret… Jeu de mains, jeu de vilains! |
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| THE ORIGINAL? Morizono Japanese Restaurant – 2000 Source : Cannes Lions Archive Agency : Lautrec Euro RSCG (Argentina) |
LESS ORIGINAL : Japanese diner at Izakaya – 2002 Source : Cannes Lions Archive Agency : Mc Cann (Sweden) |
