“Masked to unmask copycats.”
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THE ORIGINAL? Maggi « pot-au-feu » – 1960 Source : « L’Affiche de A à Z » (editions Point Virgule) Art Direction : Raymond Savignac (France) |
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LESS ORIGINAL Niederegger Sweets (Marzipan) – 2002 Source : EPICA Awards Book, Agency : JUNG von MATT (Germany) |
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LESS ORIGINAL Rachachuros Seasoning – 2006 Source : Cannes Lions Archive – Shortlist! Agency : Far East DDB (Thailand) |
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| THE ORIGINAL? Mc Donald’s France – 2002 « salt lake city french team sponsor » Source : Cannes Lions Archive, Agency : TBWA Paris (France) |
LESS ORIGINAL : Mc Donald’s official sponsor of Torino 2006 Olympics – 2006 Source : EPICA Award Bronze – Cannes Festival Shortlist, Agency : DDB Amsterdam (Netherlands) |
| Un saut à ski peut-être, mais pas un grand saut créatif. |
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| THE ORIGINAL? Halls Fresh Mints – 2004 Source : Cannes Archive Online, Agency : JWT (Brazil) |
THE ORIGINAL? Ice Latte Arla – 2004 Source : Cannes Archive Online, Agency : Forsman & Bodenfors (Sweden) |
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| LESS ORIGINAL Dietorelle IceChewingGum – 2005 Source : Cannes Archive Online, Agency : JWT (Italy) |
LESS ORIGINAL : LG Air Conditioners – 2006 Source : Cannes Archive Online, Agency : JWT (Mexico) |
| C’est les créatifs qui ressortent sans cesse la même idée qui devraient se faire coller! Mention spéciale au réseau JWT (3 occurences). |
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THE ORIGINAL? Eurosport Cable TV Channel – 1997 Source : French Art Directors Club, Agency : Euro RSCG Scher (France) |
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LESS ORIGINAL Don Peppone Pizza Delivery – 2000 Source : Cannes Lions Archive, Agency : ADN Publicidade (Uruguay) |
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LESS ORIGINAL Domino’s Pizza – 2002 Source : Cannes Lions Archive Agency : VAN SAAK – Union Advertising (Portugal) |
