“Masked to unmask copycats.”
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| THE ORIGINAL? Found on the web – 1998 |
LESS ORIGINAL Yashica Cameras – 2000 Source : Cannes SHORTLIST Agency : GP BATES (Australia) |
LESS ORIGINAL Weishaeupl Sausages – 2005 Source : Cannes Lions Archive, Agency : JUNG von MATT (Ger) |
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| THE ORIGINAL? Visual opticians – 1996 Source : Club des DA Agency : RSCG Scher Lafarge (France) |
LESS ORIGINAL Dark Dog Energy Drink – 2005 Source : Presse Magazine Agency : Latitude (France) |
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| THE ORIGINAL? Online store LDLC.com – 2005 Source : Paris subway Agency : In House (France) |
THE ORIGINAL? Picture from a Belgacom campaign – 2006 Source : www.kurtstallaert.com Agency : DuvalGuillaume Brussels (Belgium) |
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| THE ORIGINAL? Kit Kat « Have a break » – 2006 Source : www.frieke.com Agency : JWT Brussels (Belgium) |
LESS ORIGINAL StepFloor Wooden Floors – 2007 Source : Adsoftheworld, Agency : Esteve Durba Brands, (Spain) |
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| THE ORIGINAL? Nicotinell « ready to quit? » – 2004 Source : Eurobest Shortlist! Agency : Dinamo (Norway) |
THE ORIGINAL? Bharat Petroleum – 2004 Source : Cannes Shortlist! Agency : Saatchi (India) |
LESS ORIGINAL Quit Smoking – 2007 Source : Adsoftheworld, Agency : JWT Atlanta (USA) |
