“Masked to unmask copycats.”
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| THE ORIGINAL? Apollo Optik – 2004 Source : Cannes Lions Archive Agency : Jung von Matt (Ger) |
LESS ORIGINAL Bausch&Lomb 2006 via : Adsoftheworld Ag : Assyria (China) |
LESS ORIGINAL Art Foco Opticians – 2007 Source : Clube de Criaçao Agency : AlmapBBDO (Brazil) |
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| THE ORIGINAL? Picture found on the web, Source : www.thehumorsource.com |
LESS ORIGINAL : Veronica TV-Channel and TV guide ‘Veronica Magazine’. – 2006 Source : Twenty Four Advertising Blog, Agency : Doom & Dickson (The Nederlands) |
| On reprend l’image telle qu’elle, un petit coup de Photoshop, on arrange, on lisse, on contraste… et hop, l’affaire est dans le sac. Prêt à exploser aux yeux du monde entier. |
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THE ORIGINAL? Picture found on the web – ??? Source : damnfunnypictures.com |
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LESS ORIGINAL Rexona Deodorant – 2004 Source : Eurobest, Agency : Lowe People (Sweden) |
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LESS ORIGINAL AMP’D Mobile – 2006 Source : Cannes Lions Archive, Agency : Taxi (USA) |
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| THE ORIGINAL? Found on the web – 1998 |
LESS ORIGINAL Yashica Cameras – 2000 Source : Cannes SHORTLIST Agency : GP BATES (Australia) |
LESS ORIGINAL Weishaeupl Sausages – 2005 Source : Cannes Lions Archive, Agency : JUNG von MATT (Ger) |
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| THE ORIGINAL? Visual opticians – 1996 Source : Club des DA Agency : RSCG Scher Lafarge (France) |
LESS ORIGINAL Dark Dog Energy Drink – 2005 Source : Presse Magazine Agency : Latitude (France) |
