“Masked to unmask copycats.”
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| THE ORIGINAL? Daewoo Lanos – 1998 Click on the image to enlarge Agency : Resonnances (France) |
LESS ORIGINAL Renault Megane – 2003 Click on the image to enlarge Agency : Publicis (Italy) |
LESS ORIGINAL Toyota Vios – 2007 Click on the image to enlarge Agency : Saatchi (Malaysia) |
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| THE ORIGINAL? Toyota Hilux 4×4 – 2000 Source : Cannes Lions Archive, Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL : Audi Quattro – 2002 Source : Luerzer’s International Archive, Agency : Bates Advertising (Norway) |
| Attention, là on entre en terrain glissant… et les norvégiens se sont logiquement bananés au festival de cannes 2002 où leur annonce n’a heureusement rien obtenu. |
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THE ORIGINAL? Mercedes SLK – 2000 Source : Cannes Lions Archive. Agency : Bates (Belgium) |
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LESS ORIGINAL Subaru Impreza – 2001 Source : Cannes Lions Archive, Agency : De Federico Valmorisco (Spain) |
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LESS ORIGINAL Unique Cars Magazine – 2004 Source : Cannes Lions Archive, Agency : FCB Melbourne (Australia) |
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| THE ORIGINAL? Ford KA – 2000 Source : Cannes Lions Archive Agency : Young & Rubicam (Brazil) |
LESS ORIGINAL Caltex Fuel – 2001 Source : Cannes Agency : Impiric (SING) |
LESS ORIGINAL Nissan Terrano – 2004 Source : Cannes Agency : BBDO (Portugal) |
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LESS ORIGINAL Vespa – 2004 Source : Bronze Lion in Cannes Festival, Agency : Publicis New York (USA) |
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LESS ORIGINAL Ford Fiesta TV Commercial – 2004 Source : Cannes Lions Archive, Agency : Ogilvy & Mather (UK) |
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LESS ORIGINAL BMW Mini – 2004 Source : Canada National Adv Awards. Honorable mention – Young Creative. Agency : J.Walter Thompson (Canada) |
Eng “The creative idea: A car capable of driving just about anywhere, including on the moon! You don't have to be a rocket scientist to come up with this ad concept... copy or coincidence? Houston, we have a problem!”
Fr « L'idée créative : Une voiture capable de rouler un peu partout, y compris sur la lune! Il ne faut pas être une fusée pour proposer ce concept... copie ou coïncidence? Houston on a un problème! »