Lion Winners… in the unoriginal category
Ladies and gentlemen here is the long awaited ceremony… we’ll unmask the truth and award the best of deja-vu. Here is my personal handpicked selection (as president of this unofficial jury) of campaigns showcased at the 2018 Cannes Lions Festival of Creativity that totally lacks originality. In other words, campaigns that are very similar to other works and ideas done before. And to be honest, in my opinion they don’t deserve any award at all. Anyway, copycats, lack of creative culture or unfortunate coincidences? Be the judge!
Creative idea : Cropping the golden arches into a directional path.
Copycat or coincidence? Does-it deserve to be awarded with a Cannes Lions Grand-Prix? Be the judge and Cast your vote here
Creative idea : A collection of trading cards similar to those of the panini albums but with all the politicians who are involved in corruption issues. Copycat or coincidence?
Does-it deserve to be awarded with a Cannes Silver Lion? Be the judge and Cast your vote here
Creative idea : Brand ambassadors open their car showrooms in their own garage / garden.
Copycat or coincidence? Does-it deserve to be awarded with a Cannes Silver Lion? Be the judge and Cast your vote here
Creative idea : Bills with women (instead of men) and with a reduced value, in order to raise awareness on wage inequalities.
Copycat or coincidence? Does-it deserve to be awarded with a Cannes Bronze Lion? Be the judge and Cast your vote here
Creative idea : Reverse the famous Mc Donald’s logotype « the arches » for one day, to surprise customers.
Does-it deserve to be awarded with a Cannes Silver Lion? Be the judge and Cast your vote here
Creative idea : Allow ALS victims to keep communicating as themselves, rather than through a proxy machine voice or a limited set of pre-recorded phrases. Does-it deserve to be awarded with a Cannes Lions Grand-Prix? Be the judge.
Creative idea : Destinations that are spelled as names of diseases to raise awareness on the need of a good travel insurance.
Does-it deserve to be awarded with a Cannes Lions Shortlist? Be the judge and Cast your vote here.
Creative idea : Special limited edition figurines to honor women with extraordinary jobs, create role models and inspire young girls. Does-it deserve to be awarded with a Cannes Lions PR Bronze? Be the judge!
Creative idea : The visual mix between a molar tooth and a beef.
Does-it deserve to be awarded with a Cannes Lions Health Shortlist? Be the judge and cast your vote here.
Creative idea : A beautiful smile (thanks to a chewing-gum or a whitening toothpaste) can make you forget an ugly face.
Does-it deserve to be awarded with a Cannes Lions outdoor Bronze? Be the judge and Cast your vote here
Discover more exclusive unoriginal campaigns submitted at 2018 Cannes Lions Festival, in my full report published in
Arabad Magazine VOL28 N°5, July 2018 (Lebanon / Middle East), and CominMag September 2018 Issue (Switzerland)