Basketball field invasion / Une idée qui se démultiplie?
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| THE ORIGINAL? L’Équipe French N°1 Sports Magazine – 2018 “the best of yesterday moves in one newspaper” Source : La Réclame, Les Chatons d’Or Agency : Apoteoz (France) |
LESS ORIGINAL ESPN sports channel app – 06-2019 “Never miss a move” Source : Cannes Lions Press BRONZE Agency : Africa Sao Paulo (Brazil) |
Eng “Copy paste x 1000? An advertising idea already done for a sports media in France. It was a ghost ad that won an open contest, but still it's the exact same idea and a very close execution. If it's a copycat, I would call this a dirty move.”
Fr « Ça serait un comble que cette campagne gagne un Lion après avoir déjà remporté un Chaton. Ça prouverait au moins que le niveau de ce concours créatif est loin d'être mauvais. Si c'est un plagiat, voilà une action qui manque sans conteste de fair-play! Copier - coller, coller, coller... un concept qui se démultiplie à l'infini? »
Be the judge!
2238
AP
06.04.2019 - 16:38
Ils ont surtout été inspirés par le taff de Pelle Cass : https://www.coeval-magazine.com/coeval/pelle-cass
Joe La Pompe
06.04.2019 - 17:05
bien vu! En effet sur la première ils se sont contentés de copier / coller la photo… dans la deuxième ils ont plagié mais ils l’ont au moins refaite. Changé l’angle de vue…
Pelle Cass
06.05.2019 - 12:17
Bonjour! I did both of these photos. In fact, I did the ESPN game in 2015 and the women’s game last year. Pelle
Joe La Pompe
06.05.2019 - 14:27
@Pelle – thanks for your comment. It’s good to know that you did both and that your work wasn’t ripped-off by someone else. The date of release I found for the Brazilian campaign is June 2019…
Martin
06.17.2019 - 22:01
That one just won a Cannes Lions BRONZE
Oswald
06.28.2019 - 7:41
As Joe La Pompe stated the work for l’Equipe was a ghost for an open contest. I’m the student who did it and I’ve never hidden the fact that the photographer was Pelle Cass, I even said it when receiving the award, the creative leap here in my opinion comes with the association of the photographs with a sport newspaper and the tagline.