Short Film Festivals and mini pop corns / Mini mini créativité
 |
 |
 |
 |
| THE ORIGINAL? Short film fest – 2004 Source : Cannes Lions Click image to enlarge Ag : McCann (GER) |
LESS ORIGINAL Short film fest – 2004 Source : Adsoftheworld Click image to enlarge Agency : Bates (Italy) |
LESS ORIGINAL Short film fest – 2005 Source : Cannes Lions Click image to enlarge Agency : Y&R (India) |
LESS ORIGINAL Kort film fest – 2024 Source : Kreativt Click image to enlarge Ag : Dinamo (Norway) |
Eng “The creative idea: to promote a short film festival, they've created a miniature popcorn. Creativity reduced to its bare minimum? It's starting to get boring. Copy or coincidence? Be the judge!”
Fr « L'idée créative : pour faire la promotion d'un festival de courts métrages ils ont créé des pop corns miniatures. La créativité réduite à son minimum? Ça commence à devenir lassant. Copie ou coïncidence? À vous de juger! »
Be the judge!
238
Rufus
09.24.2024 - 20:04
The dates are wrong, many in fact are written right inside the creativity. The original i The original is the one created by the Bates agency, the ‘less original’ is the one created by McCann Germany, the others could be copycats. It would be enough to look at the dates of the advertised festivals and not when these campaigns were published on industry websites.
Joe La Pompe
09.25.2024 - 9:31
@Rufus : thanks for your comment. I’ve corrected it. You’re right I just looked at the dates when it was entered into award shows… which is misleading sometimes.