two concepts of the same breed / Deux concepts toutou pareils?
 |
 |
| THE ORIGINAL? Dallas Pets Alive / Dog Adoption – 2018 Spotify playlists that match listeners with adoptable dogs. Source : The Drum Agency : Dieste (USA) |
LESS ORIGINAL Pedigree « Adoptable Playlists » – 2023 Spotify playlists that match listeners with adoptable dogs. Source : Little Black Book Agency : BBDO New York (USA) |
Eng “The creative idea : create Spotify playlists that match listeners with adoptable dogs. Each playlist cover features a different dog in need and is curated to fit a dog’s personality and attitude. I've read on some websites that Pedigree is a "first-of-its-kind" concept which made me bark with rage. Copycat or coincidence? Be the judge!”
Fr « L'idée créative : créer des playlists Spotify qui connectent les auditeurs avec des chiens à adopter. Chaque liste de lecture est organisée pour s'adapter à la personnalité et à l'attitude d'un chien. J'ai lu sur certains sites d'information pub que Pedigree est un concept "unique en son genre", ce qui m'a fait aboyer de rage. Copie ou coïncidence ? À vous de juger! »
Joe La Pompe
03.29.2023 - 10:42
Also a bit similar to « Adoptify » by ServicePlan Munchen (2019) :
https://fr.adforum.com/creative-work/ad/player/34589836/adoptify/tierschutzverein-munchen
Who let the dogs out?
03.29.2023 - 18:02
I prefer the second one as it doesn’t feature a breed best known for mauling babies aka the breed belonging to every piece of shit drug dealer in the UK, the pitbull.
Susan Hoffman
04.13.2023 - 14:26
TOTAL RIP OFF!