XXL beach towels for social distancing / Une ressemblance XXL?
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| THE ORIGINAL? DCK + Futah “Safe spot towels” – July 2020 Source : NIT (July 24th) Watch the case study film Agency : Bar Ogilvy (Portugal) |
LESS ORIGINAL Magnum “Keep the distance towels” – August 2020 Source : AdAge (August 17th) Watch the case study film Agency : LOLA MullenLowe Madrid (Spain) |
Eng “Both brands created a limited-edition line of XXL oversize towels that encourages everyone to come together at the beach safely. Covid-19 social distancing marketing ideas are so similar these days... some creative people need vacations.”
Fr « Les deux opérations sont identiques, avec la création de serviettes de plage surdimensionnées en édition limitée, qui permettent de respecter la distanciation sociale même en vacances. Bref, rien de très nouveau sous le soleil? »
Be the judge!
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Joe La Pompe
10.09.2020 - 17:40
One more from Tel Aviv https://www.adsoftheworld.com/media/direct/burger_king_burger_king_keeps_you_safe_outdoors
Joe La Pompe
11.26.2020 - 17:58
And another giant beach towel by Travelocity (USA) :
https://www.adsoftheworld.com/media/ambient/travelocity_social_distance_blanket
Rodrigo Cabello
01.13.2022 - 17:53
sometimes coincidence is real, production times is more than just a month.
Joe La Pompe
01.13.2022 - 18:05
@Rodrigo I guess you’re right on that one. I think it’s an idea a lot of creative teams had last year… something tin the air. You just can vote COINCIDENCE and I guess I had too. It’s interesting to compare anyway