Turning drawings into real toys / Toujours peluche de pompe?
 |
 |
| THE ORIGINAL? Juguetron Toy Store – 2013 (Turning kids drawings into real toys) Source : P1stache, Iberoamerica’s Strategy and Creativity Festival GOLD Agency : P1stache (Mexico) |
LESS ORIGINAL IKEA Family & UNICEF – 2015 Soft-toys drawing contest (Turning kids drawings into real toys) Source : Adweek, BuzzFeed Agency : Unknown (Worldwide campaign) |
Eng “The IKEA campaign made a tremendous buzz this year. Everybody was talking about it and it got a lot of press coverage! OK, the idea is supposed to be for a good cause, but it would have been better if it was really original and never seen before.”
Fr « Une opération qui a beaucoup fait parler cette année, mais qui hélas manque cruellement d'originalité. Pas besoin de vous faire un dessin pour comprendre qu'il s'agît d'une vieille idée recyclée. »
Be the judge!
11146
Joe La Pompe
12.23.2015 - 17:18
there is also a website that helps you doing the very same trick with your own drawings : http://www.budsies.com/
denis germain
12.23.2015 - 17:51
et ceci
http://www.gomonsterproject.com/
Jan
01.19.2016 - 17:10
Except IKEA has been doing this campaign annually since 2003.
http://www.ikea.com/ms/en_GB/good-cause-campaign/soft-toys-for-education/donation/index.html
Jan
01.19.2016 - 17:17
Oh sorry, that’s the whole campaign that is running that long. The drawing competition is indeed new.
Joe La Pompe
01.22.2019 - 12:07
same kind of idea back in 2019 :
https://www.adsoftheworld.com/media/print/colegio_darwin_imagine
Beto
05.28.2021 - 2:31
This idea dates back to the 50s in Mad Magazine, if youd Iike I can send you the source.
Joe La Pompe
05.28.2021 - 9:34
@Beto sure, if you have a link don’t hesitate to share it with us
Joe La Pompe
11.28.2022 - 17:36
Back in 2022 :
https://creapills.com/reproductions-dessins-poupees-crochet-violetaowl-20221122