Joe la Pompe, since 1999

“Masked to unmask copycats.”

Poo-face in slow motion / Pourquoi se faire chier à être original?

Aldi “ready when you’re not” – 2012
Source : BestAdsOnTV

Agency : BMF Sydney (Australia)
Pampers “Don’t fear the mess!” – 2015
Source : Cannes Lions SILVER (film craft)
Agency : Saatchi & Saatchi London (United Kingdom)

Eng “A series of funny poo-faces in slow motion, symphonic music... these two TV commercials looks pretty identical. Was it done in such a better way that the second one deserved one Silver and two Bronze Cannes Lions this year?”

Fr « Ok c'est loin d'être à chier, mais moi aussi j'ai fait la grimace quand j'ai vu qu'autant de Lions (1 Silver et 2 Bronze) étaient attribués à cette idée somme toute assez peu originale. Tous les principaux ingrédients du film de 2012 se retrouvent dans le film de 2015 (Grimaces rigolotes de bébés, slow motion, musique symphonique...) »

Be the judge!

  • Hervé BERNARD

    07.08.2015 - 15:07

    I do think Pampers if far more better even it they took inspiration from the other. With the music, wich for many parents remind 2001, a space odysey we are imaging all this children will maje something exceptionnal and they did in a certain way if your are leastening some mothers comments when they change baby safety

  • pompe à Joe

    07.08.2015 - 15:50

    “Ready when you’re not”
    Ne serait-ce pas la dernière signature de Brandt?

  • Joe K

    07.10.2015 - 2:05

    Seen this done a few times now for a few diaper brands, not surprised we all know babies pull a face when pooping, surprised we haven’t seen more of them, there is going to be overlap. Nobody cried when the others all did the same face thing, so I don’t know why people make a deal out of poo face, it is good, I have not laughed so hard in a long time, maybe that is why?

  • Joe La Pompe

    07.26.2015 - 18:46

    @Keith Nice catch! I didn’t remembered that Huggies played with poofaces too

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