A recycling idea recycled / Comment se griller dans le métier?
THE ORIGINAL? The concept briquette – Self Promotion – 2014 Source : Cannes Lions Shortlist Agency : DDB & Tribal Amsterdam (Netherlands) |
LESS ORIGINAL Ideas to burn – Agency Self Promotion – 2015 Source : Best Ads on TV Agency : KBS+ Toronto (Canada) |
Eng “The Canadian creatives are so eco-friendly that they even recycle an old advertising idea! But what's the point in selling your creativity with something already done and awarded before?”
Fr « Ceux là, il me brûlait de les épingler. Une agence qui fait sa propre publicité avec un concept copié, c'est quand même assez grillé! Et ils se payent le luxe de recycler une idée qui est justement centrée sur le recyclage... bref, rien ne se perd. »
Be the judge!
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jolan
05.07.2015 - 10:45
leur premiere phrase : « at KBS, we don’t recycle ideas » … gonflé.
Joe La Pompe
05.07.2015 - 11:30
@Jolan ah oui en effet, j’avais même pas percuté! Ils sont très forts 🙂
Greg
05.08.2015 - 17:10
un peu comme : http://youtu.be/JO4YQSL2TPQ donc ?
Joe La Pompe
05.08.2015 - 17:28
@greg c’est une autre idée de recyclage. Mais je trouve qu’au final l’objet n’est pas le même…
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