Joe la Pompe, since 1999

“Masked to unmask copycats.”

A recycling idea recycled / Comment se griller dans le métier?

THE ORIGINAL? 
The concept briquette – Self Promotion – 2014
Source : Cannes Lions Shortlist
Agency : DDB & Tribal Amsterdam (Netherlands)
LESS ORIGINAL
Ideas to burn – Agency Self Promotion – 2015
Source : Best Ads on TV

Agency : KBS+ Toronto (Canada)

Eng “The Canadian creatives are so eco-friendly that they even recycle an old advertising idea! But what's the point in selling your creativity with something already done and awarded before?”

Fr « Ceux là, il me brûlait de les épingler. Une agence qui fait sa propre publicité avec un concept copié, c'est quand même assez grillé! Et ils se payent le luxe de recycler une idée qui est justement centrée sur le recyclage... bref, rien ne se perd. »

Be the judge!

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  • jolan

    05.07.2015 - 10:45

    leur premiere phrase : “at KBS, we don’t recycle ideas” … gonflé.

  • Joe La Pompe

    05.07.2015 - 11:30

    @Jolan ah oui en effet, j’avais même pas percuté! Ils sont très forts 🙂

  • Greg

    05.08.2015 - 17:10

    un peu comme : http://youtu.be/JO4YQSL2TPQ donc ?

  • Joe La Pompe

    05.08.2015 - 17:28

    @greg c’est une autre idée de recyclage. Mais je trouve qu’au final l’objet n’est pas le même…

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