Joe la Pompe, since 1999

“Masked to unmask copycats.”

Strong teeth, weak copycat? / Ouaf Ouaf!

 

THE ORIGINAL?
Pedigree « for strong teeth » – 2006
Source : Cannes Archive,
Agency : TBWA Neboko (Netherlands)
LESS ORIGINAL
Pedigree Dentastix « Give your dog stronger teeth » – 2008
Source : Cannes Archive Online,
Agency : TBWA Paris (France)

Fr « S'ils croyaient faire original avec cette annonce "cannoise" les créatifs de TBWA Paris se sont cassés les dents. »

Be the judge!

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  • Ash

    10.29.2008 - 4:06

    Is this really a ‘COPY’?? Surely not, given that both are for the same brand just in different countries?? Aren’t they even put together by a common Agency??

  • A.veidt

    02.08.2009 - 19:56

    This idea was already presented to mr.vervroegen in 2004 but he didn’t want to go ahead with it.Maybe he changed his mind in 2008 but as old creative from tbwa I can defend my old partners:respect, this is not a copy

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