Joe la Pompe, since 1999

“Masked to unmask copycats.”

Don’t send more! / N’en jetez plus!

sendmore99.jpg THE ORIGINAL?
Pepsi « ask for more » – 1999
Source : Cannes Lions Archive.
Agency : CLM/BBDO (France)
sendmoreketchup.jpg LESS ORIGINAL
Heinz Tomato Ketchup – 2004
Source : Cannes Lions Archive,
Agency : Leo Burnett
(United Kingdom)
sendmore2005.jpg LESS ORIGINAL
Pickwick Ice Tea – 2005
Source : Cannes Lions Archive,
Agency : FHV BBDO (The Netherlands)

Be the judge!

0
5
  • Piet Miller

    09.27.2012 - 9:47

    It’s done way before, for the Dutch Jenever brand Bokma. The agency was PMSvW/Y&R.

Write a comment!