Poo-face in slow motion / Pourquoi se faire chier à être original?
THE ORIGINAL? Aldi « ready when you’re not » – 2012 Source : BestAdsOnTV Agency : BMF Sydney (Australia) |
LESS ORIGINAL Pampers « Don’t fear the mess! » – 2015 Source : Cannes Lions SILVER (film craft) Agency : Saatchi & Saatchi London (United Kingdom) |
Eng “A series of funny poo-faces in slow motion, symphonic music... these two TV commercials looks pretty identical. Was it done in such a better way that the second one deserved one Silver and two Bronze Cannes Lions this year?”
Fr « Ok c'est loin d'être à chier, mais moi aussi j'ai fait la grimace quand j'ai vu qu'autant de Lions (1 Silver et 2 Bronze) étaient attribués à cette idée somme toute assez peu originale. Tous les principaux ingrédients du film de 2012 se retrouvent dans le film de 2015 (Grimaces rigolotes de bébés, slow motion, musique symphonique...) »
Be the judge!
60187
Hervé BERNARD
07.08.2015 - 15:07
I do think Pampers if far more better even it they took inspiration from the other. With the music, wich for many parents remind 2001, a space odysey we are imaging all this children will maje something exceptionnal and they did in a certain way if your are leastening some mothers comments when they change baby safety
pompe à Joe
07.08.2015 - 15:50
« Ready when you’re not »
Ne serait-ce pas la dernière signature de Brandt?
Joe K
07.10.2015 - 2:05
Seen this done a few times now for a few diaper brands, not surprised we all know babies pull a face when pooping, surprised we haven’t seen more of them, there is going to be overlap. Nobody cried when the others all did the same face thing, so I don’t know why people make a deal out of poo face, it is good, I have not laughed so hard in a long time, maybe that is why?
Keith Lauer
07.23.2015 - 15:26
Huggies / Ogilvy Brazil – 2010
http://creativity-online.com/work/huggies-poopface/16618
Joe La Pompe
07.26.2015 - 18:46
@Keith Nice catch! I didn’t remembered that Huggies played with poofaces too