Which one came first? / Qui est né le 1er : la poule… ou la poule?

Same year, same idea, TV and Viral

Image de prévisualisation YouTube Image de prévisualisation YouTube
Fujifilm X-S1 with image stabilizer – 2013
Source : Adsoftheworld
Agency : Ogilvy & Mather (Germany)
Mercedes-Benz Magic Body Control – 2013
Source : YouTube, Gutewerbung
Agency : Jung Von Matt Neckar Stuttgart (Germany)

EN : It's quite hard to tell which one came first. Seems like both are inspired by the same video posted on YouTube. The funny (or tragic) thing it that both were released in the same country at the same time.

FR : C'est comme la poule et l'œuf, difficile de dire quel film est né le 1er, même s'il semblerait que Fuji ait "déclanché" quelques mois avant Mercedes. À moins que ça ne soit le contraire? Voilà qui annonce de belles prises de bec en Allemagne où les deux spots sont sortis presque en même temps...


Both are brilliant! Who knew that chickens did that? Man, this is what great advertising is all about: finding something a visual metaphor to illustrate the product plus. yes, I suppose it is a pity it’s the same market but the guys at Jung von Matt have gone one step further and given it a really cool fun treatment. For me, in my marketing career, I never had a problem with joelapompism…I got this from Colgate. We are in business to move the product off the shelf, not win prizes for original creativity.
Anyway, if MB invests serious money -which it will- it obliterates the Fuji in the consumers’ minds.

[…] o Joe La Pompe, é difícil dizer qual veio primeiro. Esses dois comerciais parecem ter sido inspirados por um […]

I think the Mercedes one does not fit at all to the brand.

[…] Was there a thief in the creative hen house? Thanks to @axelk for the heads […]

Oh, JvM…
Their new ad for Vodafone deserves some attention too. THAT was an expensive copy:
and the « original »:

[…] Was there a thief in the creative hen house? Ogilvy did a similar spot for Fujifilm back in February. Thanks to @axelk for the heads […]

Ogilvy was first. The work was at the ADC Germany last year (2012)!!!!!!!!!!!

seen this? So what if it’s a copycat. It’s hilarious and I can’t wait for more advertising based on this idea :D


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