Joe la Pompe, since 1999

“Masked to unmask copycats.”

Drive me to Joe La Pompe / En voiture pour Joe La Pompe!

smarterway2011a ht_newspaper_ad_aotw
smarterway2011b ht_sleep_ad_aotw
THE ORIGINAL?
Swedish Rail SJ – 2011
“A smarter way to travel”
Source : Adsoftheworld, EPICA Awards GOLD
Agency : King Stockholm (Sweden)
LESS ORIGINAL
Halifax Bus Metro Transit – 2013
“Do it on the bus”
Source : Adsoftheworld
Agency : Acart Com Ottawa (Canada)

Eng “There are some things you can't do while driving your car and that are better and more safe to do in the bus / train... it's exactly the same idea in these two campaigns! The first one got a Gold at Epica awards 2 years ago, so it's difficult to consider that nobody saw it. That kind of behavior drive them directly ... to joelapompe.net”

Fr « Pincez-moi je rêve! Exactement la même idée, déclinée de manière quasi identique deux ans après la 1ere. Pourquoi refaire, surtout en moins bien (avec une photo plus moche et plein de texte partout) une idée déjà vue? Voilà une conduite grotesque et éthiquement discutable qui les mène tout droit... sur le site de Joe! »

Be the judge!

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  • Tom Megginson (@CreativeTweets)

    03.06.2013 - 19:24

    I’m the CD on the Canadian campaign, and I can assure you it was a coincidence. I don’t follow the Epicas.

  • Joe La Pompe

    03.06.2013 - 19:28

    Sorry Tom, shit happens. Next time, if you’re not sure if it’s original don’t hesitate to ask me before. I’ll be pleased to help you.
    Anyway you should really follow the EPICA Awards, it’s a great creative competition, judged by journalists!

  • Tom Megginson (@CreativeTweets)

    03.06.2013 - 19:36

    Who has time? :) We actually developed the concept from the ground up, starting with books and iPads (we actually shot that) and ending up with the most awkward props possible. The insight was talking about the things drivers do in traffic that we find unbelievable. We had no reason to doubt its novelty at the time.

  • Gordo

    03.20.2013 - 23:03

    What bs. A cynical campaign that wasn’t even original. Gotta love how these “sophisticated” pr people spin their own failures.

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