Joe la Pompe, since 1999

“Masked to unmask copycats.”

Copycat cocktail / Pas de quoi sexe-tasier

Source :
Photography : Chema Madoz
Lady’s Night at Sips Cocktail Bar – 2005
Source : Cannes Archive Online
Agency : 10 Advertising Antwerp (Belgium)
Julyna Fundraising night – 2012
Source : Adsoftheworld
Agency : Cossette (Canada)

Eng “Same old visual trick again and again! I'm pretty sure we can find some more examples of the same idea. If you find one, please post the link in the comments.”

Fr « Ça trompe peut-être l'œil, mais pas la vigilance de Joe! Un verre ça va, trois verres... bonjour les dégâts! Il doit d'ailleurs exister de nombreux autres exemples, si vous en trouvez n'hésitez pas à poster les liens en commentaires! »

Be the judge!

  • Jt33

    11.16.2012 - 20:04

    I love Chema Madoz’s work and have been following this photographer for the past 5 years. However, I do find the 2012 reboot of this concept better conceived. Yes, it’s a copy, but I appreciate the minimalist and it allows the viewer to figure out what it means without giving away the answer (having a person behind it). The 2012 version goes further by the expert use of lighting to create depth and curves of the thighs – or maybe that’s a simple dodge/burn trick. If that’s not the case, then it was a difficult object to photograph (I dar anyone to create a diffused shadow w/o caustics from the glass, and a spotlight on the center while avoiding reflections on the glass). Or maybe the whole thing was a 3d render.
    Anyways, just my 2 cents. I like the 2012 version.

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