Slow down, it’s been done! / Ralentissement de créativité

Cars, Print & Outdoor

speedbump1998 speedbump2002 speedbump2012
Hyundai Coupe – 1998
Source : Cannes Archive Online
Agency : DDB Sydney (Australia)
Infiniti G35 260 horsepower – 2002
Source : Cannes Lions Archive
Agency : TBWA Chiat Day (Canada)
Volkswagen Jetta – 2012
Source : Adsoftheworld
Agency : DDB Mumbai (India)

EN : Nice performance from Mudra DDB in India. The agency just sold to Volkswagen a 14 years old idea done (by DDB too) for Hyndai.

FR : Alors que le rythme de publication du blog va ralentir durant l'été, le rythme des telescopages n'a jamais été aussi élevé. Jolie performance ici de DDB Mumbai qui vend à Volkswagen une idée vieille de 14 ans, déjà conçue par une agence DDB, mais... pour un de ses concurrents...


[...] Wenn Kreative nicht kreativ sind: Hyundai, Infiniti oder VW? Da hat doch jemand ne Idee geklaut…  [...]

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