Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Audi A7 spray painted car – 2010 Source : Cannes Archive Online Graffiti Artist : Steve Locatelli School : DDB Brussels (Belgium) |
LESS ORIGINAL Nissan Spray painted cars – 2012 Source : CreativeCriminals Graffiti Artist : Steve Locatelli Agency : TBWA Brussels (Belgium) |
I wonder why TBWA Brussels asked graffiti artist Steve Locatelli to spray paint Nissan models considering he has done the exact same work, in the same country 2 years before... for Audi. Very strange, isn't it?
Il est assez difficile de comprendre pourquoi TBWA Bruxelles a été faire appel au graffiti artiste Steve Locatelli dans la mesure où ce même artiste a fait deux ans auparavant une fresque identique, dans le même pays... pour une marque concurrente! Pas très innovant comme démarche, non?
le 20 February, 2012 à 14:29
maybe TBWA didn’t know about the audi work, or maybe they did, but it had been done before anyway, so not sure how original it is