Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
 |
 |
| THE ORIGINAL? AIDES Aids awareness campaign – 2004 “Aids makes us equal”. Source : Cannes Archive Online, Agency : TBWA Paris (France) |
LESS ORIGINAL ALCC Breast Cancer awareness campaign – 2011 “Nobody’s immune to breast cancer” Source : Adsoftheworld Agency : DDB Maputo (Mozambique) |
When we talk about breast cancer, or any other serious desease, there's no superwomen : we are all equal. Not a super-wonder-original idea anymore considering it has been done several times now.
Face à la maladie nous sommes tous égaux. Une très belle idée, mais qui en 2011 n'est plus super-wonder-originale!
le 28 December, 2011 à 18:15
While both ads show disease as a leveller, I find them very different in tone. The AIDS one shows consequences. The breast cancer one is about healthy prevention. I far prefer the latter approach.