Dummies made of glass / Portrait « crashé » ?
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| THE ORIGINAL? (Click on the image above to watch full movie) Volkswagen Golf VI « New tests » – 2008 Source : Cannes Archive Online Agency : Agence .V. St Ouen (France) |
LESS ORIGINAL (Click on the image above to watch full movie) Toyota « Glass Organs » – 2011 Source : Shots.net / 40 Centimes Blog Agency : Saatchi & Saatchi Sydney (Australia) |
Eng “I must admit that the 2 scripts are a bit different but the core idea of the new Toyota commercial is really not so original after all! In other words originality breaks into pieces.”
Fr « Bien sur les deux scénarios ne sont pas 100% identiques, mais il faut bien reconnaitre "en verre" et contre tout, que l'idée du mannequin de verre (qui est l'idée centrale du second) n'est pas si originale qu'elle veut bien nous le faire croire. Bref, l'image hyper créative de cette seconde idée vient de voler en éclats. »
Be the judge!
04
Billie
04.12.2011 - 19:48
I think that the Toyota one is very different. The VW is an exaggeration of testing whereas the Toyota is also showing extreme measures but I believe it is meant to be true. That is quite a striking difference. Sure, the idea of promoting the car via showing the safety standards is there for both but Toyota has something new and true in that area to communicate to the consumer.