A sharp lookalike / Une nette ressemblance!

Automotive, Print & Outdoor

Date : 20 février 2011
4
blured2007 blured2008
THE ORIGINAL?
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)		 LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus”
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

EN : Ok this example is not brand new, but it's quite stunning. Is it a "clear" case of parallel thinking or a speed copycat? Who knows... one thing is sure : the 2 ideas and executions are very very similar.

FR : Qui a vraiment eu l'idée en premier? C'est sans doute un peu flou vu la proximité des dates. Ce qui est très clair par contre c'est la similarité totale des deux concepts et des deux exécutions. Encore un autre crash automobile?

Comments
Tweets that mention A sharp lookalike / Une nette ressemblance! | Joe La Pompe advertising, publicité -- Topsy.com
le 21 février, 2011 à 3:09

[...] This post was mentioned on Twitter by joelapompe, Cechas, Onel trademarks, makio135, Must. Or. and others. Must. Or. said: RT @joelapompe: [Sunday BLOG Post] Another pair of identical ideas for cars (Honda vs Mercedes) : http://bit.ly/dGxe2I #Copycat #Paralle … [...]

Peter Groves
le 21 février, 2011 à 10:10

But they didn’t copy the best part. Without the football, half the meaning is lost!

joelapompe
le 21 février, 2011 à 14:41

@Peter I agree with you. The first one is better… but it’s the second one who got the award. Life is unfair…

» JWT Dubai Hits the break on creativity and accelerates copy cat ads ANUBIS
le 19 avril, 2012 à 15:49

[...] of both examples: A sharp lookalike / Une nette ressemblance! Share [...]

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