A sharp lookalike / Une nette ressemblance!

Cars, Print & Outdoor

blured2007 blured2008
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus”
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

EN : Ok this example is not brand new, but it's quite stunning. Is it a "clear" case of parallel thinking or a speed copycat? Who knows... one thing is sure : the 2 ideas and executions are very very similar.

FR : Qui a vraiment eu l'idée en premier? C'est sans doute un peu flou vu la proximité des dates. Ce qui est très clair par contre c'est la similarité totale des deux concepts et des deux exécutions. Encore un autre crash automobile?


[...] This post was mentioned on Twitter by joelapompe, Cechas, Onel trademarks, makio135, Must. Or. and others. Must. Or. said: RT @joelapompe: [Sunday BLOG Post] Another pair of identical ideas for cars (Honda vs Mercedes) : http://bit.ly/dGxe2I #Copycat #Paralle … [...]

But they didn’t copy the best part. Without the football, half the meaning is lost!

@Peter I agree with you. The first one is better… but it’s the second one who got the award. Life is unfair…

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