Speed thinking kills? / La pompe de la mort qui tue?

Print & Outdoor, Social, environmental, non-profit

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coffin1998 coffin2010
THE ORIGINAL?
Land Transport Safety Authority – 1998
Headline : “The faster you go, the bigger the mess”
Source : Cannes Archive Online
Agency : Saatchi & Saatchi Wellington (New Zealand)
LESS ORIGINAL
Romanian Road Police / Autoshow – 2010
Headline : « The faster you go, the faster you arrive there »
Source : Adsoftheworld
Agency : Draft FCB Bucharest (Romania)

EN : The faster you create an ad... the more chances you got that it was done before! Speed kills good ideas too. Take your time and look if someone had the same idea in the past.

FR : L'idée qui tue? C'est surtout la ressemblance qui est mortellement embarrassante. Ils ont surement été un peu trop vite pour trouver l'idée... "speed kills"

Comments

exactly the same idea indeed!

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