Joe la Pompe, since 1999

“Masked to unmask copycats.”

Before = After / Avant = Après

lotto2007 lotto2009
THE ORIGINAL?
Lotto – 2007
Agency : Lowe GGK Vienna (Austria)
LESS ORIGINAL
Swiss Lotto – 2009
Agency : Contexta Bern (Switzerland)

Eng “Same product, same stategy, same creative idea = 2 very similar campaigns. It's for a lottery game, but is it necessarly "bad luck"?”

Fr « C'est pas parce que ce sont deux campagnes pour le loto que c'est nécessairement un hasard. "À qui le tour?" »

Be the judge!

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