Objects in mirror are more similar than they appear / Effet rétro?
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| THE ORIGINAL? Mitsubishi Lancer Evo FQ300 – 2005 Source : Cannes Archive Online, Agency : Clemenger BBDO (New Zealand) |
THE ORIGINAL? Fiat car dealers – 2005 Source : Cannes Archive Online, Agency : Ogilvy (Brazil) |
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| THE ORIGINAL? BMW Z4 / Bavarian Motors – 2005 Source : Cannes Archive Online, Agency : McCann Erickson (Panama) |
LESS ORIGINAL : Audi Allroad– 2010 Source : EPICA Awards Agency : Ogilvy & Mather (Ukraine) |
Eng “Always the same idea : the rearview mirror image is not the one it should be but shows a far remote location... art direction is quite always ugly and the idea never got any award, so why did they keep on trying?”
Fr « Certains créatifs ont une fâcheuse tendance à regarder dans le rétro. On frise l'overdose... tant chacune de ces idées est un pâle reflet de la précédente. »
Be the judge!
010
DNA
11.29.2010 - 11:16
Here another one:
http://adsoftheworld.com/media/print/seat_leon_speed