The very first 3D billboard? / 3Dja-vu ?

Fashion & Footwear, Print & Outdoor

3D1997 3dglasses
Wonderbra « 3D Poster » – 1997
Source : Cannes Gold Lion!
Agency : TBWA Hunt Lascaris (AFS)
Wonderbra 3D Billboard « experience the full effect » / Near Waterloo Station – 2010
Source : The Sun, DailyIndia, MediaWeek
Agency : BBH London (United Kingdom)

EN : The medias says that it's "the first 3D billboard in UK". Ok, but it's nothing new under the sun... this joke was made 13 years ago in South Africa. And guess what? It already got a Gold Lion! Pretty deceptive for a BBH campaign on such a great account.

FR : Ce qui est présenté comme une grande première n'est en fait que du réchauffé. Certes l'agence assume le clin d'oeil aux grandes heures de la pub Wonderbra, mais elle se cache bien de dire que l'idée a déjà été faite en Afrique du Sud il y a 13ans... et qu'elle a déjà choppé un Lion d'Or à Cannes. Un peu décevant pour du BBH...


And I found another one for Wonderbra playing with 3D made in Singapore (2005) :

[...] esalta il seno. Tanto da ripetersi a distanza di pochi anni dalla precedente campagna datata 1997. Via nonconvenzionale*com il sito sulla comunicazione non convenzionale e social media di surrealist [...]

[...] ad-creative site put this one under the headline 3DJA VU since the agency that called this “the first 3D billboard in UK” had run 3D billboards [...]

[...] depois da Playboy da Larissa Riquelme?   Abraços!     Via: Interactivity e Joe La Pompe This entry was posted in Mídia Alternativa and tagged 3D, Wonderbra. Bookmark the permalink. [...]

[...] depois da Playboy da Larissa Riquelme?   Abraços!     Via: Interactivity e Joe La Pompe Postado em Mídia Alternativa e taggeado em 3D, Wonderbra. Salve o link permanente. [...]

[…] all-round innovative, is actually quite old by Wonderba’s advertising standards. It was signaled in South Africa back in 1997 and even in Singapore in 2007. Although it is the same brand and, […]

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