Copycat Plan? / L’espagne au banc des accusés?
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| THE ORIGINAL? Samu Social 115 (Homeless Awareness) – 2005 Claim : « Help give a roof to those who don’t have one » Source : Cannes Archive Online, Agency : TBWA Paris (France) |
LESS ORIGINAL Arrels Fundacio (Homeless Awareness) – 2010 « For many people in Barcelona this is their home » Source : Adsoftheworld Agency : Altraforma, Barcelona, (Spain) |
Fr « Si le "plan" des espagnols était de récupérer une bonne idée ailleurs c'est réussi. Maintenant, niveau originalité, ils sont un peu à la rue! »
Be the judge!
217
Madison
01.16.2010 - 15:52
Wow…it’s not only a quite blunt rip off of the original execution, but the premises have been explored in similar ways in the past (I remember campaign when they would put a large stickers reading ‘Kitchen’ on the trash can or ‘Bedroom’ on a big trash container.
It might be also missing some insights behind the homeless’ every day patterns.
joelapompe
01.18.2010 - 23:05
you can also have a look at this movie, very similar :
http://www.adforum.com/affiliates/creative_archive/2007/ACT/reel_detail2.asp?ID=6691354&TDI=VD1TKM5z7h&PAGE=1&bShop=&awcat=&ob=&awid
Bob
03.22.2013 - 23:38
http://www.coloribus.com/adsarchive/prints/agency-for-homeless-youth-living-room-11039355/resizes/1024/
Company: TAXI CANADA, CANADA, CANADA
Released: January 2008
Joe La Pompe
03.25.2013 - 12:11
@BOB here everybody can see the image http://files.coloribus.com/files/adsarchive/part_1103/11039355/file/agency-for-homeless-youth-living-room-small-24452.jpg
thanks!
Joe La Pompe
05.07.2019 - 17:39
similar stuff made in 2019
https://www.adsoftheworld.com/media/print/gente_de_la_cale_street_situation
Joe La Pompe
10.07.2020 - 15:48
Similar done in 2010 for Arrels Fundacio :
https://fr.adforum.com/creative-work/ad/player/34453686/street/arrels-fundacio