Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Samu Social 115 Ambient (Homeless Awareness) – 2005 Claim : “Help give a roof to those who don’t have one” Source : Cannes Archive Online, Agency : TBWA Paris (France) |
LESS ORIGINAL : Arrels Fundacio Ambient (Homeless Awareness) – 2010 Claim : “For many people in Barcelona this is their home. Give Barcelona a roof” Source : Adsoftheworld Agency : Altraforma, Barcelona, (Spain) |
| Si le “plan” des espagnols était de récupérer une bonne idée ailleurs c’est réussi. Maintenant, niveau originalité, ils sont un peu à la rue! |
le 16 January, 2010 à 15:52
Wow…it’s not only a quite blunt rip off of the original execution, but the premises have been explored in similar ways in the past (I remember campaign when they would put a large stickers reading ‘Kitchen’ on the trash can or ‘Bedroom’ on a big trash container.
It might be also missing some insights behind the homeless’ every day patterns.
le 18 January, 2010 à 23:05
you can also have a look at this movie, very similar :
http://www.adforum.com/affiliates/creative_archive/2007/ACT/reel_detail2.asp?ID=6691354&TDI=VD1TKM5z7h&PAGE=1&bShop=&awcat=&ob=&awid
le 2 December, 2010 à 13:50
[...] sensibilisation qui fait étrangement penser à celle du Samu Social (2005) comme l’illustre joelapompe [...]