Joelapompe : Press, Outdoor, Guerrilla, Design and TV Advertising twins archive | Lungs made out of cigarettes / Une idée qui fait un tabac!

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« Don’t cry it’s not that bad / Pas de quoi verser une larme?

Fake homeless, true lookalike / Faux SDF, vraie même idée »

Lungs made out of cigarettes / Une idée qui fait un tabac!

December 4th, 2009

Print & Outdoor, Social & Environmental


THE ORIGINAL? Pro smokefree “anti-smoking” – 2005 Source : Cannes archive online, Agency : Fahrnholz & Junghanns & Raetzel, Munich (Germany)	LESS ORIGINAL : ADESF association to help smokers – 2008 Source : Adsoftheworld Agency : NeogamaBBH (Brazil)
	On ne va pas mégoter, ces deux annonces sont quasi identiques. Bien sur la 2e est beaucoup plus belle que la 1ere. Comme quoi ils ont eu raison de la refaire?

13 people like this post.

Read the Comments

26671 Comment from Publigeekaire 4 December 2009, 16:12

Tu les as bien grillées (les agences).

26672 Comment from nono @ blogopub 4 December 2009, 17:19

En les plagiant, ils y sont allé bien fort quand même et ont finalisé le concept : Fahrnholz & Junghanns & Raetzel ont été un peu timides, l’impact est nul à côté des poumons goudronnés !

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