Joelapompe : Press, Outdoor, Guerrilla, Design and TV Advertising twins archive | Powerful lookalike / Très fort… dans la ressemblance

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« Reflection of the same idea / Pâle reflet de l’idée originale?

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Powerful lookalike / Très fort… dans la ressemblance

November 26th, 2009

Miscellaneous, Mixed sources, Print & Outdoor


THE ORIGINAL? Goteborgs Symfoniker Orchestra – 2004 Source : Cannes Archive Online, Sumo & Tornado made out of small musical notes. Agency : SCP Goteborg (Sweden)	LESS ORIGINAL : Duracell Batteries – 2009 “Our most powerful battery ever” Sumo & Tornado made out of small Duracell bunnies. Source : Eurobest BRONZE, Agency : Ogilvy & Mather Paris (France)
	Une idée de poids, mais qui s’use si on s’en sert trop…

34 people like this post.

Read the Comments

26651 Pingback from La campagne Duracell est une copie, dommage… « Creative Review 26 November 2009, 23:46

[...] J’aime beaucoup leur campagne actuelle et voilà que JoeLaPompe nous trouve la version originale du concept… http://www.joelapompe.net/2009/11/26/tornado-and-sumo/ [...]

26664 Comment from nicolas lesaffre 1 December 2009, 19:24

trust me or not , i am the illustrator and i didn t know about this…. what a deception…. two months of work on a cheating idea

26699 Comment from Après la pluie le beau temps 17 December 2009, 17:56

Je trouvais le concept de la pub Duracell super original… mais là soudainement, elle me paraît bien fade

26709 Comment from Janv 26 December 2009, 19:57

Un bon petit cristal pour une bonne petite copie

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