The key visual / La clé du succès?

Guerrilla & Ambient, Miscellaneous, Mixed sources, Print & Outdoor

3
toycar2000 toycar2007
THE ORIGINAL?
Ambient – Hamley’s « the biggest toyshop in the world » – 2000
Source : EPICA Annual,
Agency : Ogilvy & Mather (United Kingdom)
LESS ORIGINAL :
Ambient – Hydro Oil & Energy – 2007
Agency : DDB Oslo (Norway)
Pas de quoi rouler des mécaniques avec une idée aussi usée…
Comments

Got another funny twist to these! There’s another one fromTBWA Amsterdam 1994 for ToysRus.

http://adland.tv/content/toy-cars-r-us

Both of the examples I show won the Epica award, four years apart!

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