So what? They just bought the idea. Paid and used. Is there something wrong in buying ideas?

no similarity
completly different adv

Yap idea is this same but realization is diffrent.

Though it uses the same graphical trick, the concept in the Polish ad is not based on the flag. This is a copywriting ad. And a damn smart one!

It was done Poland in 2002 for Miami Ad School Warsaw, before both campaigns.
Golden Award, Magdalena, International Festival for Visual Communications.
Poland – France 1:0!
PS. http://www.pobogdesign.com, work/posters

JEUX DE MOT MÉMORABLE!!!! “PRIS EN FLAG” !!!!!!!!!!!!!!!!!!!! j’adore…

Ale Was pogieło ;/
To robiła ta sama firma, więc to ona splagiatowała, a nie Polska. Dlatego jest >> France 0:1 Poland ;]

Pozdrawiam,
T-Karmel
Zabrze (Polska) ;]