This is an ad of a famous serie! There are also a monkey (my fav!) and a bunny. The original of proefdiervrij has even been on ads of the world.com! Definitely a copy cat. Although they did use different animals (maybe on purpose?). But I’m still dissapopinted in jvt.

It is not necessarily copied! I for example had the same idea… These things happen because people think oftenly in the same way. It’s lame to label a new work immediately as “stolen” if the idea has already been done. Nowadays there are so many different places where tons of new ads are published. It is impossible to know each ad on this planet.

What difference does it make if an advert is ’stolen’ or ‘copied’ especially when regarding a ‘non profit’ organisation. If the advert helps to change someones view then it is successful especially when regarding something that is sick and immoral as animal testing. Also yes it can be said that the idea of putting animals inside a fragrance bottle has been used before but the layout of the second advert is different they also use words such as ‘fatale’ ‘mort’ and ‘torture’ in their campaign to evoke feelings of hatred towards animal testing and hopefully more sympathy and compassion for the cause. So get a grip, like guilermo said people do think in similar ways. Oftn repeated ideas get into peoples mindset a lot better. And at the end of the day surely its more important to actually think about the problem they are telling you about not whether its copied or not.

C’est du copier-coller mais c’est toujours aussi percutant!