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« Pluged on the same idea / Plus dure est la schuuut!
Hot hot hot! / À toutes les sauces »
Strong teeth, weak copycat? / Ouaf Ouaf!
October 17th, 2008 Food, restaurants, Print & Outdoor

THE ORIGINAL?
Pedigree “for strong teeth” – 2006
Source : Cannes Archive,
Agency : TBWA Neboko (The Netherlands)		 LESS ORIGINAL :
Pedigree Dentastix “Give your dog stronger teeth” – 2008
Source : Cannes Archive Online,
Agency : TBWA Paris (France)
S’ils croyaient faire original avec cette annonce “cannoise” les créatifs de TBWA Paris se sont cassés les dents.
1 people like this post.

Read the Comments

3449 Comment from Ash 29 October 2008, 4:06

Is this really a ‘COPY’?? Surely not, given that both are for the same brand just in different countries?? Aren’t they even put together by a common Agency??

8182 Comment from A.veidt 8 February 2009, 19:56

This idea was already presented to mr.vervroegen in 2004 but he didn’t want to go ahead with it.Maybe he changed his mind in 2008 but as old creative from tbwa I can defend my old partners:respect, this is not a copy



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