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Vice versa / À l’endroit comme à l’envers… July 7th, 2008 Food, restaurants, Print & Outdoor THE ORIGINAL? Heinz Tomato Ketchup - 2002 Source : EPICA and French AD Club, Agency : Leo Burnett Paris (France) LESS ORIGINAL : Heinz Tomato Ketchup - 2008 Baseline : “really thick” Source : Adsoftheworld, Agency : Leo Burnett New Delhi (India) Deux annonces cuisinées à la même sauce ou une fois de plus comment revendre deux fois la même idée au même annonceur… ça ne manque pas de piquant. Write a comment Name: E-mail: Website: Your comment: