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Trapped juries / Pris au piège de la copie?
May 20th, 2008 Food, restaurants, Print & Outdoor

THE ORIGINAL?
Chesdale Cheese - 2004
“Two times more calcium for stronger bones”.
Source : Cannes Archive Online,
Agency : FCB (Singapore)
LESS ORIGINAL :
Kraft Foods Cheese - 2008
“With extra calcium for strong bones”.
Source : Dubaï Lynx Awards - SILVER,
Agency : JWT Dubaï (UAE)
Les souris ne sont pas les seules à s’être prises au piège. Les jurys des Dubaï Lynx aussi n’y ont vu que du feu…


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