right TV & Viral
right Guerrilla
right Print & Outdoor
right Design & Digital
right Special Pages

 
right Joe's Partner Sites
 
cabinet des curiosités

cartcom



newcreatives

culture pub


mm.be

adofdamonth.com



bloganubis

desicreative.com

http://www.wikio.fr



coteblog.com

BlogRankers.com

Blogarama - The Blog Directory

Visual Art Blogs - BlogCatalog Blog Directory

over-blog.com

Trapped juries / Pris au piège de la copie?
May 20th, 2008 Food, restaurants, Print & Outdoor

THE ORIGINAL?
Chesdale Cheese – 2004
“Two times more calcium for stronger bones”.
Source : Cannes Archive Online,
Agency : FCB (Singapore)
LESS ORIGINAL :
Kraft Foods Cheese – 2008
“With extra calcium for strong bones”.
Source : Dubaï Lynx Awards – SILVER,
Agency : JWT Dubaï (UAE)
Les souris ne sont pas les seules à s’être prises au piège. Les jurys des Dubaï Lynx aussi n’y ont vu que du feu…
2 people like this post.


Read the Comments



Write a comment






right About
This site is dedicated to hunting and exposing similar advertising ideas from around the world.
Shameless copycats or unfortunate coincidences? You decide.
right Joelapompe's Book
right On the Forum
 
right Links
  • Advertising

  • Advertising (french)

  • Guerrilla & Viral

  • Other links I like

  • Plagiarism Related

  •  
    right Books I recommend


     
     
     
     
     

    Le Pubard, Wiki for Advertising