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Dirty case / Sale affaire
April 30th, 2008 Print & Outdoor, Social & Environmental

dirtysushi2001.jpg dirtysushi2008.jpg
THE ORIGINAL?
WWF, help us keep the ocean clean – 2001
Source : New York Festivals GOLD Medal,
Agency : Hakuhodo (Japan)
LESS ORIGINAL :
Emirates Environmental Group – 2008
Source : Dubaï Lynx Awards – SILVER !!!
Agency : JWT Dubaï (UAE)
  Comment recycler de l’or en argent… ou comment refaire en moins bien une super idée, et chopper quand même un prix au passage. Question déontologie, y’en a qui ne se font pas trop de sushis!
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