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Beer glass on a dartboard / Pour votre idée, suivez la flèche March 15th, 2008 Beverages Alcoolic, Print & Outdoor THE ORIGINAL? Boddingtons beer, dartboard  - 1998 Source : Cannes Archive Online, Agency : BBH (United Kingdom) LESS ORIGINAL : Guinness beer, dartboard “ambient” - 2006 Source : Cannes Archive Online, Agency : BBDO New York (USA) Comment reprendre une vieille idée et la rendre “neuve”? En la passant du support papier à l’opération guerilla bien sûr! En espérant que les jurys ne soient pas des flèches et se prennent au jeu… Write a comment Name: E-mail: Website: Your comment: