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Guerrilla

Print & Outdoor

Categories Audio,video (13) Auto – 4×4 (44) Auto – Cabrios (5) Automotive (112) Beverages (14) Beverages Alcoolic (13) Beverages Non Alcohol (22) Computers, Internet (6) Cosmetics, hygiene (33) Diet & Light Products (13) Entertainment, Toys (12) Fashion & Footwear (27) Food, restaurants (56) House & Garden (42) Medias (Press, tv, net) (24) Miscellaneous, Mixed sources (100) Pharmaceutical, Dental (32) Retailers, Furniture, Kitchen (10) Services (14) Social & Environmental (62) Sponsorship (1) Sports, Events (33) Telecommunications (3) Travel, Leisure (21)

Design & Digital
Categories Business Cards (1) Logotypes (3) Movie Posters (6) Packaging (1) Web Banners & campaigns (4)

Special Pages
Categories Christmas & Santa Claus (9) Hands & Feet (20) Ideas stolen from Cartoons (8) Ideas stolen on the web (12) Japan (8) Mixed animals (11) Same year, same idea (17) Skulls & Bones (10) Visual Illusions (5)

 

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Beer glass on a dartboard / Pour votre idée, suivez la flèche March 15th, 2008 Beverages Alcoolic, Print & Outdoor THE ORIGINAL? Boddingtons beer, dartboard  – 1998 Source : Cannes Archive Online, Agency : BBH (United Kingdom) LESS ORIGINAL : Guinness beer, dartboard “ambient” – 2006 Source : Cannes Archive Online, Agency : BBDO New York (USA) Comment reprendre une vieille idée et la rendre “neuve”? En la passant du support papier à l’opération guerilla bien sûr! En espérant que les jurys ne soient pas des flèches et se prennent au jeu… 0 people like this post. Like  Write a comment Name: E-mail: Website: Your comment: