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- Audio,video (13)
- Auto – 4×4 (44)
- Auto – Cabrios (5)
- Automotive (112)
- Beverages (14)
- Beverages Alcoolic (13)
- Beverages Non Alcohol (22)
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- Cosmetics, hygiene (33)
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- Pharmaceutical, Dental (32)
- Retailers, Furniture, Kitchen (10)
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December 7th, 2007

Audio,video, Guerrilla & Viral, Print & Outdoor


THE ORIGINAL? Panasonic Cameras “get closer” – May 2007 Source : One Show Merit, Agency : Fischer America Comunicação, São Paulo (Brazil)	LESS ORIGINAL : Leica “12x optical zoom” – September 2007 Source : Eurobest 2007 Silver, Agency : Advico Young & Rubicam (Switzerland)
	Non ce n’est pas un effet d’optique, l’idée est bien la même! Une idée qui a fait le mur, pour s’évader du brésil et finir en Suisse.

1 people like this post.

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102 Comment from Bob Harris 13 December 2007, 14:14

Est ce que cette ressemblance ne s’explique pas par le fait que Panasonic et Leica ont un partenariat sur la production de leur appareil photo numériques ?

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