Joe la Pompe, since 1999

“Masked to unmask copycats.”

Like a toy in the box / Et hop c’est dans la boite!

jouetminicooper1997.jpg THE ORIGINAL?
Mini Cooper – 1997
Source : Luerzer’s International Archive,
Agency : Ammirati Puris Lintas London
(United Kingdom)
jouetopel2002_1565.jpg LESS ORIGINAL
Opel Speedster – 2002
Source : Cannes Lions Archive,
Agency : Mc Cann-Erickson (Belgium)
jouetmmini2004oneshow.jpg LESS ORIGINAL
BMW Mini – 2004
Source : Cannes SHORTLIST,
Agency : TBWA\ (Singapour)

Be the judge!

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