THE ORIGINAL? Buenos Aires Zoo “the kangaroos have arrived” – 2005 Source : Cannes Lions Archive. Agency : Del Campo Nazca Saatchi & Saatchi (Argentina)
	LESS ORIGINAL Campaign for an allied martial arts gym – 2006 Source : Luerzer’s International Archive, Agency : Crush Communications (Malaysia)
	LESS ORIGINAL : Publicis Web Contest – 2007 “Hit hard, there’s a job at stake” Source : Liberation Daily Newspaper, Agency : Publicis Dialog (France)

Visiblement, chez Publicis Dialog, le fait que ça existe déjà, ils s’en battent l’oeil.