Knocked out Lion / Copie coup de poing!
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THE ORIGINAL? Buenos Aires Zoo « the kangaroos have arrived » – 2005 Source : Cannes Lions Archive. Agency : Del Campo Nazca Saatchi & Saatchi (Argentina) |
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LESS ORIGINAL Campaign for an allied martial arts gym – 2006 Source : Luerzer’s International Archive, Agency : Crush Communications (Malaysia) |
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LESS ORIGINAL : Publicis Web Contest – 2007 « Hit hard, there’s a job at stake » Source : Liberation Daily Newspaper, Agency : Publicis Dialog (France) |
Visiblement, chez Publicis Dialog, le fait que ça existe déjà, ils s’en battent l’oeil.
Be the judge!
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