The key to success / Une idée jamais mise sur la touche
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| THE ORIGINAL? Land Rover – 2000 Source : French AD Club, Jean & Montmarin (France) |
LESS ORIGINAL : Honda CRV 4×4 – 2002 Source : New York Festivals Finalist, Agency : Grey & Trace Barcelona. (Spain) |
LESS ORIGINAL : Land Rover LR4 – 2013 Source : Cannes Direct Shortlist Agency : Young & Rubicam Dubai (UAE) |
Eng “It comes back year after year... impossible to escape this idea! You add up a little something and now you got a shortlist. A little touch of added value on an old idea, is that the "key" to success?”
Fr « Impossible d'y échapper. On ressort la même bonne vieille idée, avec une petite "touche" de nouveauté, et hop on choppe une shortlist. »
Be the judge!
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Joe La Pompe
12.14.2022 - 18:52
Similar idea back in 2022 for Jeep :
https://www.adsoftheworld.com/campaigns/jeep-cyber-monday-escape-d2d20ab6-2927-416a-aa01-e4e13fa8f3db
Joe La Pompe
08.15.2023 - 16:04
Another use of the Escape Key in adv :
https://www.mad-daily.com/eightyone-takes-wellingonnz-to-usa/