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« Hand cuffs / Idée attachante
Squeezy ads / Mauvaise presse (1/2) »
Squeezy ads / Mauvaise presse (2/2)
October 22nd, 2007 Beverages, Print & Outdoor

presseagrcoca2004.jpg presseagrumes2004.jpg
LESS ORIGINAL :
Coca-Cola Light Lemon - 2004
Source : Cannes Lions Archive,
Agency : BBH Asia Pacific (Singapour)		 LESS ORIGINAL :
Tropicana Pure Premium - 2005
Agency : JWT (United Kingdom)
Le filon semble totalement inépuisable… Une idée que tous les créatifs du monde se “pressent” de répéter.


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