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« Water Tower / Une idée qui coule de source
Cow drinking her own milk / La vache! »
Ice(berg) cold / Froid dans le dos
October 22nd, 2007 Beverages, Print & Outdoor

iceberg2000.jpg iceberg.jpg
THE ORIGINAL?
Lipton Ice Tea - 2000
Source : Cannes Lions Archive,
Agency : JWT (Portugal)		 LESS ORIGINAL :
Heineken Beer - 2003
Source : APPM,
Agency : Publicis Conseil (France)
On a beau en avoir vu d’autres en matière de pompe (fut-elle à bière), il faut reconnaitre que celle-ci ne nous laisse pas de glace!


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