Bird without branch / Tronc commun?
THE ORIGINAL? Bosch Chainsaws – 2003 Source : Cannes Lions Archive, Agency : JUNG von MATT (Germany) |
LESS ORIGINAL : Stihl Chainsaws – 2005 Source : 3rd Prize at French Art Directors Club, Agency : DDB Paris (France) |
Ces deux idées peuvent, au minimum, se revendiquer d’un tronc commun. |
Be the judge!
03