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« Iced skin / copié-collé (Part1)
Eating themselves / Idée pré-machée »
Small Jump / Double saut ?
October 18th, 2007 Food, restaurants, Print & Outdoor

mcdosaltlakecity.jpg mcdoski2006.jpg
THE ORIGINAL?
Mc Donald’s France - 2002
“salt lake city french team sponsor”
Source : Cannes Lions Archive,
Agency : TBWA Paris (France)		 LESS ORIGINAL :
Mc Donald’s official sponsor of Torino 2006 Olympics  - 2006
Source : EPICA Award Bronze - Cannes Festival Shortlist,
Agency : DDB Amsterdam (Netherlands)
Un saut à ski peut-être, mais pas un grand saut créatif.


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